How To Make Your Social Media Community Part Of Your Team With Leadership

Lucid Leadership by Rowan B. Colver

With a social media presence and a strong brand, . When we scroll our feeds, we rarely look for the pages we want to see and typically allow the system to provide what it thinks we want. This means that building a team from the community isn’t as simple as it sounds. . Inspiring people to take fondness for your presence and grow to have a preference for it, you need to . The more people who interact with your presence on social media, the more reach you will get. . Each new post is only shown to a small fraction of the possible visitors and it’s user interaction that informs the platform whether to show it to more people or not.

Recommended read: How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days

What do people get from you? They have tastes and needs. . For people who use social media as a tool for communication, it’s much more than this. . People who visit you want to find the content they recognise and discover more. There are all kinds of avenues we can take, most have a and offers products and services. People want to . If we can provide this, it gives a presence.

Recommended read: The Language of Social Media: Identity and Community on the Internet

As a service, it’s vital to . The direction of your progress has to . This means there must be a . Because of the within social media, it’s very possible for people to take and message. We need to be aware of this and .

Recommended read: The Complete Social Media Community Manager′s Guide: Essential Tools and Tactics for Business Success

It’s important to . The slash and burn then set up shop technique is simply not going to work with the offered by social media. The colonial mindset that business in the past has operated by is being challenged with every new enterprise. .

Recommended read: Public Relations and Participatory Culture: Fandom, social media and community engagement (Routledge New Directions in PR & Communication Research)

s. This is always done by personal choice and therefore means . Sometimes we can give the wrong message and imply we are not happy with something when in reality we actually want interaction and feedback. We sometimes need to , and if your jug is full this is heavy work. It can take a few minutes to make sure our feelings are not directing our responses. Remember to make space for this action before acting as your brand ambassador. When we give thanks, we have . The things we specify in the gratitude message give . This must be . If it’s all about one or the other, we can give the wrong impression.

Recommended read: Disinformation, Misinformation, and Fake News in Social Media: Emerging Research Challenges and Opportunities (Lecture Notes in Social Networks)



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Rowan Blair Colver

Music writer and humanities educator from Sheffield in England. Democracy of philosophy, comments are welcome.