Sensible Small Steps And Social Skills For Successful Selling

Lucid Leadership by Rowan B. Colver

Selling is everywhere and it’s not just in the showroom or marketplace. We sell to each other all the time,. We want our friends and family to see things from our point of view so we make it clear to them. . We sell ourselves to the best of our ability and manufacture our image and answers to make us look as attractive as possible. We intend to build teams and customer bases that fit right together, gain value and build contentment and help us all to achieve what we want in life.

Customer and team , when someone exchanges their money for our time or product, we need them to be happy about doing it. . The act of selling to a person is not straightforward, as you have no doubt experienced for yourself, people are naturally aversive to being sold anything. When you think about the term “sold” it to a lot of us. Although it’s a perfectly normal word for when an exchange involves money, it also dehumanises the customer. It whittles the service down to taking the money and thank you very much. Leadership goes way beyond this, and if you want your brand to lead the market in whatever you do, it won’t be enough.

is only partially in your hands. We can’t help the way they perceive us and our words, so we have to give customers the best shot at getting it right. . We all know how classic salespeople use tricks of the trade to get our money. This is what other people think we are up to if we let them think it. Of course, we are not this “typical salesperson” and are offering genuine value and genuine benefits. If we use language that sounds like this, though, people will begin to switch off. , they want to find out exactly what they’re looking for and provide it to them. This is the reverse of what we’re perhaps used to, in which someone insists the thing we know nothing about is just right for us, who they know nothing about.

When you scan the page of a newspaper, scroll the feed, or when the TV turns to commercials, it’s unlikely you’ll pay attention to the entire thing. . This means that in all of our communication, we must get straight to the point. . Tell the public exactly what you can do for them in one or two lines. Then summarise how you intend to do it after. Once you’ve done this, and delivered the things you need people to know, then you might want to tell a bit of a story before summing up your product again. To put it simply, we don’t pay attention unless we have a reason to. You need to provide that reason straight away or your message will be lost.

. It has the ability to negate what comes before it in order to elevate what comes after.. This is extremely persuasive when comparing items. It is highly advisable not to do this. . The principle in this is called self-contamination. We project the idea that there is a flaw, fault, or issue with our product or service with little words and phrases we don’t properly consider. In selling, this is the antithesis of what we want. If we can’t honestly be 100% positive about what we offer then it needs more work. Sometimes it’s just a matter of confidence, standing totally in our own light requires more than the average dose.



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Rowan Blair Colver

Music writer and humanities educator from Sheffield in England. Democracy of philosophy, comments are welcome.