Now It’s Getting Personal — Using Social Media As A Public Figure

Lucid Leadership by Rowan B. Colver

Business and politics, organisations, institutions, and schools all have a . Over half of the planet is online and the majority of these people are regular social media users. The big three, Facebook, Twitter, and LinkedIn are the “holy trinity” of social media in which . Other sites such as TikTok, Instagram, Medium, and many more are also essential for people who want to communicate in particular ways. To provide a modern public service, . It’s the new high-street store-front for many modern entities which serves to with continual high-level input.

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The way is by scrolling. in a system that rewards interaction. If no one interacts with our content then the system will not publish it to as many feeds. This means . Therefore we in order to from the main stream and . Thinking about the kind of people we want to attract and the type of people who are online with the platform and at the time of day, we can make good judgements as to how we go about inspiring interaction.

The elements of are based on . The and encourage people to bond with your brand of thought. The content needs to be , only a small paragraph is usually sufficient. It’s about . The majority of social media posts include an image. Sometimes the whole content is the image. Translators are not as automatic when the text is within an image so it’s always a good idea to write it in the content section too so that readers in other countries know what you’re saying. The action element is in the hands of the person who reads the message. The . These are easy to do and are most likely to be used. Longer actions must be described in listed detail and are much less likely to be followed. Incentives are helpful in these cases.

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It’s unlikely someone is looking for you directly. This means that . Providing this in will work better than camouflaged and long-winded excerpts of writing. Unless you are particularly good at telling a story, a long post will be off-putting to readers. If you remember that where one post after another runs a continual stream of semi-random thought influences, we want to be able to add our sound to the beat without sounding out of place. On the other hand, so that others hear it above all the other instruments.

It’s up to you to inspire, . If you try to use social media to . People use the service to relax and find interesting things, not to be instructed to do the ‘right thing’ by overbearing colleagues. When we’re for our friends and family. . The entire outlook must be one of a service person doing the social media as an equal, not as a teacher or a line manager.

Most people out there have no idea who you are. . In the public figure sense, you are on social media as a service. You might sell things or provide information, you might do both. Whatever you do, . We need to . This means that we have to fill out all the information and write it with a focus on what we do for others. This means that your very presence is education about your personal brand and what you represent.

Recommended Read: Social Media Branding Tips: Present Your Brand To The World Through Professional Networking

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Rowan Blair Colver

Music writer and humanities educator from Sheffield in England. Democracy of philosophy, comments are welcome. ko-fi.com/rowanblaircolver