How Expert Communication Leads To Consistent Potential And Clear Results

Rowan Blair Colver
4 min readJul 12, 2021
Lucid Leadership by Rowan B Colver

Are You Even Listening To Me?

Getting the message across is vital. But how do we communicate so that people listen and understand what is needed from them? Depending on the size and organisation of your team or network, the challenge can vary indefinitely. Finding the best and most efficient way of providing the right information to everyone will require many skills and an understanding of what other people’s priorities are.

People Expect To Hear The Norm

Often, the need to reassess communication arises when there is a change. It can be a change in business, a change in protocol, courtesy, or any other thing that everyone has to agree on and accept. Once a team or network is functioning, asking it to do something different is a big task. Habit, training, previous disciplinary actions, pride, and many other things can prevent a person from adopting new methods or information. Just look at the way people deny climate science despite the growing evidence of climate change.

What Do People Listen To And What For?

Communicating the right information in the right way is therefore extremely important. Whether it's the environment or our profit margin, the self-esteem of our customers or our employees, a change is needed when something is either not right or could be better. If something is clearly not right, like the devastating effects of climate change or a request for a refund, the change has to be immediate. When something could be better like the uniform is out of date or your communication isn’t getting the job done properly, change can be more gradual. We have to decide which level is necessary. If we get that bit wrong, we can end up harming our reputation.

Communicating Change Is The Norm

Changes can occur across culture, structure, and methods. A genuine change will probably cover all three aspects. Each aspect is an important part of the team process that ensures a consistent and predictable quality that people demand. When communicating our needs to the group, if the three aspects can be unified into one cause then a clear image of what you want is presented. Leaving one of these out can leave the option for misunderstanding or presumption of malpractice in some cases. How many times have you heard someone say “They do it on purpose, they know what they’re doing” in a negative context? We hope that no one says that about us. Let’s make sure they don’t by communicating properly.

Make Sure Everyone Has The Facts

Access to information is of paramount importance. Your best communications in the wrong format or in the wrong place will be disregarded, misunderstood, or given the wrong priority. The key points have to be presented in foolproof ways that never leave room for assumption or guesswork. If you leave them guessing, and they make a mistake, that’s because of your lack of communication. The reason why culture, organisation, and practice must align is so that individuals and groups are in no doubt about what, why, and how. This means that in instances when someone needs to take the initiative, they have the right tools.

Let’s Get Agile

The agility of a business is defined by how adaptable it is to change, and within modern marketplaces, the transition of trends is fast. Even stable companies that rely on a reputation for excellence are falling behind in big ways. Excellence doesn’t cut the cake if it’s not fashionable. What people deem excellent changes, service and quality matter but style and presentation matter too. These things change and it’s impossible to determine exactly how the general public will take to new offerings.

Is The Information Vital?

When something is vital, it must be presented in many ways. Constant reminders are naturally required when changes are made, so symbols, signs, catchphrases, and team reminders all help to get the message across. To enable an agile team that can change its mindset and methods in a reasonable time that prevents falling behind we have to produce communications that reach everyone. Each of us has a different way of understanding the world. So our communications have to be delivered in many ways and in various contexts depending on who we want to communicate with. People’s given areas of expertise or interest will hold various modes of building ideas with aspects they are familiar with. We must use these familiar ideas to create a wider picture. By using visual, verbal, and literary communications, the whole mind is presented with the needed information.

Next level communication skills: The Complete Communication Skills Master Class



Rowan Blair Colver

Music writer and humanities educator from Sheffield in England. Democracy of philosophy, comments are welcome.