Beyond The Profile Page — Managing Reputation And Brand Power Through Social Media

Lucid Leadership by Rowan B. Colver

Sometimes it’s easy to forget that . We see a picture, a name, and an input of text or shared media. This comes hand in hand with the fact they’re possibly not seeing you as a real person either. . Marketing involves a lot of which makes social media the perfect forum for all of these qualities. Remember that the individuals that you connect with on social media are real people who can be consciously or subconsciously influenced by your input. , bearing in mind that . When someone subconsciously receives messages because they are not focused on them, they are to suggestion.

Recommended read: The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

It’s vital to. Other with us and our brand. As a figurehead for this, all the time. A lot of people can read what we say in public forums and this means . Leadership is about bringing people together and selling shared ideas, sales are integral to this as we are our concept or product. and we are less able to put in the work needed to do things properly. In order to benefit ourselves and our personal brand, we must be able to be it takes to communicate properly.

Recommended read: HOW TO MANAGE AN IRATE CLIENT: A step-by-step guide to closing sales with an angry customer.

Leaders have . This comes from the . Leadership requires us to and tasks that ensure overall progress. When we’re happy, content, and relaxed, we are able to . Because , we need to on those around us. Try to not interact with obviously negative material, even if you feel compelled to. This can associate us with negativity for no good reason. In cases when we are called to respond, course.

Recommended read: Leading Beyond the Ego: How to Become a Transpersonal Leader

, they are potential friends and opportunities. In marketing, it can be easy to focus on the sale and when we’re starting out sales can be extremely important. If we treat people like this then they will probably not want to network with us. It is called social media for a reason, it’s social. We are there to that span across all kinds of platforms. . Commenting and debating is a great way to get your name out there and if you can then you can be certain people will notice. When comments are negative towards you, consider that . It can be easy to take things personally so always make space for grace.

Recommended read: Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business

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Rowan Blair Colver

Music writer and humanities educator from Sheffield in England. Democracy of philosophy, comments are welcome. ko-fi.com/rowanblaircolver